SPA EVENT IDEAS FOR NEW YORK FASHION WEEK

As always we are very excited for New York Fashion Week (NYFW). It Is a fun, crazy, amazing time as fashion industry professionals, influencers, designers, a-listers, and brands, take the city that is always buzzing to the next level. It is also an excellent time for spa-themed events, pop-ups, or collaborations. Over the years we have helped many brands get instant attention and exposure for their products, styling tools, or services. If you are thinking of ways to showcase your brand, below are some potential spa event ideas for NYFW:

1. Pre-Fashion Week Detox & Rejuvenation Sessions

In the days leading up to Fashion Week, everyone is going 100 mph. It is a great time to host exclusive detox and rejuvenation treatments that focus on stress relief, skin care, and overall wellness. Services could include deep tissue massages, lymphatic drainage, hydrating facials, and body scrubs to prepare models, designers, and guests for the upcoming week. 

2. Pop-Up Beauty Lounges

Everybody wants to be looking their best during fashion week.  Set up a pop-up beauty lounge at fashion shows, backstage areas, or designer showrooms offering quick beauty treatments such as mini facials, hand massages, hair styling, or makeup touch-ups. These pop-ups can also showcase the spa’s signature products and treatments.

3. Celebrity Skincare & Wellness Collaborations

Partner with skincare brands or well-known beauty influencers to create a branded wellness experience during NYFW. These events could focus on mindfulness, skincare routines, or exclusive product launches.

4. Fashion Week "Beauty & Wellness Concierge" Services

Offer a full-service concierge package during Fashion Week that includes skincare consultations, personalized wellness treatments, and quick refreshers like express facials or foot massages. This could be a VIP experience for designers and A-list attendees who need relaxation between shows or events.

5. Sustainable Beauty & Wellness Event

Given the growing interest in sustainability within the fashion industry, a spa could host an event focused on eco-friendly beauty treatments. Highlight organic products, natural facials, and sustainable wellness practices. You could even tie in a fashion show or pop-up shop that promotes eco-conscious fashion brands.

6. Backstage Beauty Rituals

Partner with fashion shows and backstage teams to offer beauty rituals to models and makeup artists. Offer treatments like hydrating facials, pre-show glow-ups, or even stress-relief massages to help models relax and prepare for their runway appearances.

7. Spa and Fashion Collaboration

Collaborate with a designer or fashion brand for a special pop-up or limited-edition spa treatment inspired by their collection. This could include custom skincare treatments, exclusive product launches, or even limited-time services inspired by the designer's runway collection.

8. Luxury Spa Experience for VIP Guests

Give your VIPs the VIP treatment. Create a high-end, invitation-only spa experience for special clients. This event could feature exclusive product demos, private wellness treatments, and relaxation areas designed to pamper attendees after the whirlwind of fashion shows and parties.

There are so many ways to get involved and bring some of the spotlight to your brand. We’ve done all kinds of events and have a ton of ideas, so reach out any time and we’ll help you figure out the perfect NYFW event for you.

HAND AND ARM MASSAGES, THE PERFECT EMPLOYEE WELLNESS EVENT

The good news is more companies than ever are thinking about employee wellness. It is important to get it right though. You want to do things that really work and that will be meaningful to your employees. Following through is also critical, not letting it slip to the back burner when things get busy. That is where hand and arm massages come in.

A professional hand or arm massage relieves muscle tension and stress. If your team spends a lot of time on their computers or using their hands they are both therapeutic and rejuvenating. They will leave your employees feeling good about themselves and you. Bringing in a healthful perk like this lets them know that you care and that their health is a priority. 

Primp hand and arm massage events are also very easy to do. We make a very small footprint, so you do not need much space. They are not a big disruption to your team’s day. And there is a good chance employees will come out of it being even more productive.  Overall it is a relatively small gesture that can go a really long way. 

We have done many of these around the city and they are absolutely always a hit. We would love to help you plan one for you and your team. Try us any time at Info@PrimpEvents.com or call us at (212) 842-1657 

ELEVATE YOUR HOLIDAY PARTY

It is that time of year again. Your co-workers start getting excited about the company party and you, the party planner, start panicking about how to throw a company party that will be talked about for years to come! Or at least a couple of days. Well, here is a no-brainer. Spa services! 

Mobile Manicures (including fun holiday or custom nail decals!), chair massages, facials, hair and make-up applications are great services that can help make any party special. These services are also perfect for pre-party primping. You can bring us in for a spa pre-party and help your crew get glammed up for the holiday festivities.

Spa services will not only elevate your event, they really do let your co-workers know that they are appreciated. Everybody (yes even the scrooges among us) loves a good spa service that helps you relax and feel good about yourself. It will mean something you provided that experience.

And when you do it with Primp Events, you are giving them the best. Our team of service providers is highly talented, deeply experienced, and nice! We have worked together for a long time and know how to put on fabulous events that go off without a hitch.

Give us a call or shoot us an email and we can answer your questions and help you plan the best way to incorporate spa services into your holiday event. 

STORIES WILL BE TOLD

New York Fashion Week (NYFW) is always an exciting time for New York and us here at Primp Events. Everyone has a story to tell and we love being behind the scenes helping people tell theirs. Whether we are prepping models for the runway attendees of a show, or primping guests at a private event, the spirit of creativity is infectious. It is a time when people are doing and trying things they might not ordinarily do. Such fun.

While inclusivity and sustainability have been important themes in recent years, we're excited to see how they may be reflected in this year's New York Fashion Week. We are excited to see how everyone incorporates this into the narratives they are going to tell. As always it is a thrill and privilege to be part of it. And a great reminder that it is a week that's about so much more than clothes. It’s about making your own meaningful statement no matter whether it be big, small, quiet, or loud. 

It is a theme we love, and while every week cannot be fashion week, one we try to remember when we are working with our clients the rest of the year, too.