Over Thanksgiving holiday weekend, Primp Events had the sweetest time partnering with Wayflyer for their “House of Black Friday” pop-up on the Lower East Side. The whole space at 95 Rivington had that fun, bustling energy you only get when people are discovering something new - racks of eclectic brands all under one roof. The space featured clean-beauty staples like Act+Acre, elevated fragrance moments from Dossier, thoughtfully designed pieces from Marcella NYC, and wellness finds from Plant People and Masa Chips, plus candles, clothing, beauty discoveries, and complimentary coffee, matcha, and snacks. It felt more like wandering through a really cool friend’s apartment than a typical shopping event.
While guests explored everything the pop-up had to offer, we brought a little moment of calm into the mix. Our team at Primp Events was set up for mobile chair massages, mobile hair styling and makeup touch-ups, and honestly, our services ended up being one of the main lures that kept people inside longer. You could literally watch the stress melt off someone’s shoulders the second they sat down. It was such a nice contrast to the usual Black Friday rush; instead of scrambling for deals, people were relaxing, chatting, and taking a breath.
One guest told us she had been running around the city all morning and basically wandered in because she “saw a massage chair and surrendered.” Ten minutes later, she floated out of the chair, did a full loop around the vendors, and left with a big smile on her face. Those little interactions are my favorite part of events like this - you get to see people reset, and then go enjoy everything around them.
By the end of the day, the House of Black Friday felt more than a pop-up; it felt like a cozy mix of community, self-care, and discovery. We loved being a part of it, and hope to see Wayflyer next year downtown.
