Celebrating Moments and Milestones in 2023

As we at Primp Events bid farewell to 2023, our hearts are filled with gratitude for a year of growth in every way. We love how our mobile salon and spa services bring smiles to people’s faces, and this year we did it for an incredible range of amazing businesses, brands and people.

There were new collaborations with iconic brands like Nike, Birkenstock, CoverGirl and Byrdie. We loved re-uniting with a wide range of great partners from Sally Beauty to PwC. New York Fashion Week was bigger, better and more exciting than ever. It is always a thrill to see our work at the shows. And there is nothing that puts a smile on our faces like getting to meet and service the women of Project Greenhope. 

The whirlwind that was 2023 was made possible by our rock star team. They are wonderfully talented, truly dedicated and simply just lovely people. They are what makes Primp unique, making every event and the experience of our clients special and memorable. With them by our side we are excited for what is ahead. 

So to our clients, collaborators, models, and everyone who allowed us to Primp up their moments, and to our fabulous team that made the magic happen, thank you for making 2023 an extraordinary year. We wish you all a happy and fabulous New Year. 

Birkenstock Event

If you have ever owned a pair of Birkenstock shoes, you know how amazing their shoes are. (And if you haven’t do yourself a favor!) They are an incredible company, too, so it is no surprise they recently had their IPO on the New York Stock Exchange. Our Team at PRIMP had the privilege of helping them celebrate this momentous occasion with a series of events around the city celebrating, what else? Foot well-being. 

They transformed two locations in the city, creating oases of holistic health. It was like stepping out of the city into a beautiful zen garden. A zen garden where you would find the most indulgent foot massages waiting for you courtesy of our awesome team. No surprise that people absolutely loved it! It was a really cool event and so great to collaborate with Birkenstock with our onsite spa services. It was one of the best examples of the special experiences we can create when a company brings us in early and we work closely together on all the details. 

Congratulations to Birkenstock on this fantastic milestone and we would love to help you with your event. Even if you are just thinking about an event, give us a call and we will share our thoughts on how together we can make it an extraordinary event that your guests will love.

Dream Team

We have done several events with a national hair care brand to help them promote and educate people on their products. At a recent event, the company’s main hair expert referred to our Primp Team as the 'Dream Team'. He said it more than once and it really remained with me. I know how I feel about our group, but it is another thing to have someone else, especially such an authority, pay us such a compliment. My Dad, who was also a business owner, always counseled his children to surround themselves with the best. And I feel confident saying that I have. Our group is experienced, caring, chatty, thoughtful, talented, helpful, mature, passionate, and most importantly, kind. When we wrapped that event, I smiled the entire way home thinking about our group and how fortunate I am to work with the 'Dream Team'.

BIC New Razor Launch Event!

It is always exciting to be a part of a new product launch. It is even more exciting when it is with an actress from one of your favorite shows, Annie Murphy (Alexis!) of Schitt’s Creek, and a hilarious comedian, Eric Andre. That was the case recently when we were asked to help BIC launch a very cool new razor, the EasyRinse, at the IronVenue in New York City. It was a really fun event with the space decked out to resemble a shower and Annie and Andre keeping things lively. The event was open to the public and packed. Guests could receive a complimentary leg arm, face, or neck shave and went home with a great custom-initialed gift bag including Bic’s new EasyRinse razor of course. Check them out, great shave, and no more razor clog!

Teacher Appreciation Week

How often have you looked at all that a teacher does and said “That is the hardest job!” I know I have many times. Teachers are truly incredible. They possess such an amazing combination of dedication, patience, compassion, and caring. And of course, they play such a vital role in the growth and development of our children. It is one of those jobs like law enforcement, firemen, and nurses, where I feel like the people give a lot more than they get. So without a doubt, an appreciation week is the least we can do for our wonderful teachers. 

We have done several Teacher Appreciation events over the years and it is one of my favorite kinds of events we do. We will set up shop in a room and offer a variety of mobile services like manicures, hand massages, or chair massages. The teachers will come in when they can and get a service. It makes for a really relaxing, rejuvenating break in their often busy, stress-filled day. The best part of the day is how much the teachers appreciate being appreciated. 

So to all the teachers out there from everyone here at Primp Events, an enormous thank you to you and everything you do. Happy Teacher Appreciation Week!

Brand Activations

We recently partnered with Sally Hansen, a leading (and awesome!) nail care brand, to help them launch a new press on nail to the public. Our manicurists boarded a custom mobile spa truck and made stops around New York City introducing people to this new Sally Hansen product. It was a lot of fun! People loved getting on the bus, loved getting a complimentary service and really loved Sally Hansen’s new press on nail—which is quick to apply and looks fabulous on. There are over 20 new nail designs to select from and within minutes you can have a new set of nails. 

Product demonstrations are one of the events that make me most most proud. These are important moments for a brand and getting a new product out there in the right way is critical. It means a lot that a brand entrusts us to help them do it. And we really play an important role from providing the service, to creating a positive experience, to educating consumers on the product.  Our ability to do that is all because of our amazing team that is experienced and talented, and also really nice. So all in all, it was great event with Sally Hansen, and we were honored as always to be part of it.