Runway-Ready With Primp at NYFW

As the buzz and beauty of New York Fashion Week descends upon the city, we at Primp Events are gearing up another insane, fun, thrilling week. There is a lot of pressure, but this is honestly where we thrive. It all starts with our team of super-talented, super-experienced service providers. They have done and seen it all.

It is a week where you have to be particularly nimble and willing to adjust on the fly. Over our years of working together, we have developed a rhythm that really helps us to adapt to whatever fashion week throws at us. Whether it is last-minute manicures and make-up adjustments for the runway, a sudden change of mind on hairstyles, or a change of models who all of sudden need some precision eyebrow shaping it seems there is always something. And it is always something different. There are big shows and small, product demos and corporate events. All with a different vibe but the same demand, this is a week where you have to look flawless.

There is definitely a special energy around fashion week and we do enjoy it. It is just one of the many aspects of being centered in NYC that we love. We get to work with so many different interesting clients and businesses who are looking to create magical, memorable experiences for their customers, employees, or friends. There is truly no other place we would rather be and no other people we’d rather be working for and with.

Celebrating Moments and Milestones in 2023

As we at Primp Events bid farewell to 2023, our hearts are filled with gratitude for a year of growth in every way. We love how our mobile salon and spa services bring smiles to people’s faces, and this year we did it for an incredible range of amazing businesses, brands and people.

There were new collaborations with iconic brands like Nike, Birkenstock, CoverGirl and Byrdie. We loved re-uniting with a wide range of great partners from Sally Beauty to PwC. New York Fashion Week was bigger, better and more exciting than ever. It is always a thrill to see our work at the shows. And there is nothing that puts a smile on our faces like getting to meet and service the women of Project Greenhope. 

The whirlwind that was 2023 was made possible by our rock star team. They are wonderfully talented, truly dedicated and simply just lovely people. They are what makes Primp unique, making every event and the experience of our clients special and memorable. With them by our side we are excited for what is ahead. 

So to our clients, collaborators, models, and everyone who allowed us to Primp up their moments, and to our fabulous team that made the magic happen, thank you for making 2023 an extraordinary year. We wish you all a happy and fabulous New Year. 

Fashion Week Ready: Primp Events Brings the Runway to Your Doorstep.

Fashion Week is just around the corner, and it's not just about the runway; it's about the complete experience. If you're gearing up for the upcoming New York Fashion Week, you know that looking and feeling your best is non-negotiable. That's where Primp Events steps in to make your Fashion Week unforgettable.

At Primp Events, we specialize in bringing elegance and convenience together, especially for events in the New York City area. Our mobile salon and spa services are designed to pamper you from head to toe, ensuring you're runway-ready and feeling your absolute best during this exciting week of fashion.

Our On-Site Services

Imagine having a team of experienced beauty professionals at your beck and call, ready to transform your look and enhance your confidence. Here's a glimpse of what we offer:

1. Manicure and Pedicure: Flaunt flawless nails with our expert nail technicians.

2. Chair Massage: Relax those tense muscles with a soothing chair massage.

3. Hair Styling: Achieve a runway-worthy hairstyle that perfectly complements your outfit.

4. Waxing: Get rid of unwanted hair to feel sleek and confident.

5. Make-up & Facial Services: Let our skilled makeup artists and estheticians work their magic to enhance your natural beauty.

The Primp Experience at Fashion Week

Fashion Week is a whirlwind of events, and you deserve to indulge in some self-care amidst the chaos. Primp Events ensures you can relax and prepare for each show or party without the hassle of traveling to multiple salons. Our service providers arrive at your location with all the tools and high-quality products needed to create the perfect spa experience.

Get in Touch

Primp Events caters to a wide range of clients, from retail and corporate to media and private. Whether you're attending Fashion Week solo or with a group, we have the flexibility to accommodate any size gathering.

Make this Fashion Week the one to remember. Contact us today to book your mobile salon and spa services with Primp Events. 

Stay fabulous, New York!

Follow us on Instagram @PrimpEventsNY for updates!

Tony Awards

The Tony Awards is about honoring the best of Broadway. And not far behind, looking great on the red carpet.  At Primp Events, we understand the importance of feeling and looking your best for special occasions. We are excited to share some stunning beauty looks inspired by the glitz and glamour Broadway’s biggest night.

The first beauty look is the classic red lip, that never goes out of style and is perfect for adding a touch of sizzle to any outfit. Whether you're attending the Tony Awards or simply going out for a night on the town, a bold red lip is a classic statement that can elevate your look.

If you want to channel your inner Broadway star, a smokey eye is the way to go. This timeless look is perfect for the Tony Awards and is all about creating a sultry and smoldering effect. Remember to add a liner to give your eyes a striking and unforgettable appearance.

The Tony Awards call for stunning hairstyles, and the classic Hollywood wave is never out of place when the flash bulbs are popping. This elegant look features voluminous, defined waves that frame the face. It pairs perfectly with a bold red lip or a sultry smokey eye, adding to the drama and sophistication of your overall look. For a more modern, and versatile hairstyle, a sleek ponytail is an excellent option. It can be worn high or low, dressed up or down, making a statement while keeping things simple and stylish.

At Primp Events,  we specialize in creating glamorous, show-stopping looks that are perfect for any special occasion, including the Tony Awards. Even more importantly though, our team of expert hairstylists and makeup artists will find the look that is right for you, ensuring that you feel confident, gorgeous and yes, glamorous all night long.

BIC New Razor Launch Event!

It is always exciting to be a part of a new product launch. It is even more exciting when it is with an actress from one of your favorite shows, Annie Murphy (Alexis!) of Schitt’s Creek, and a hilarious comedian, Eric Andre. That was the case recently when we were asked to help BIC launch a very cool new razor, the EasyRinse, at the IronVenue in New York City. It was a really fun event with the space decked out to resemble a shower and Annie and Andre keeping things lively. The event was open to the public and packed. Guests could receive a complimentary leg arm, face, or neck shave and went home with a great custom-initialed gift bag including Bic’s new EasyRinse razor of course. Check them out, great shave, and no more razor clog!

Brand Activations

We recently partnered with Sally Hansen, a leading (and awesome!) nail care brand, to help them launch a new press on nail to the public. Our manicurists boarded a custom mobile spa truck and made stops around New York City introducing people to this new Sally Hansen product. It was a lot of fun! People loved getting on the bus, loved getting a complimentary service and really loved Sally Hansen’s new press on nail—which is quick to apply and looks fabulous on. There are over 20 new nail designs to select from and within minutes you can have a new set of nails. 

Product demonstrations are one of the events that make me most most proud. These are important moments for a brand and getting a new product out there in the right way is critical. It means a lot that a brand entrusts us to help them do it. And we really play an important role from providing the service, to creating a positive experience, to educating consumers on the product.  Our ability to do that is all because of our amazing team that is experienced and talented, and also really nice. So all in all, it was great event with Sally Hansen, and we were honored as always to be part of it.

NYFW

We provide mobile spa services for a wide range of clients from schools and hospitals, to film and TV, to fortune 500 companies throughout New York. One quintessential New York experience for us was working at Fashion Week for a major brand.

We were asked to show up at the theater pre-sunrise for a 3 pm show. When we walked through the door there was already lots of activity with the crew setting up the stage and lighting. We were then led downstairs and through a set of doors where we were greeted with an explosion of models, hair stylists, makeup artists, producers, and photographers mixing, mingling, and working. The place was rocking! It was electric and exciting and let's just say I did not need coffee that morning. Within minutes we were part of it and spent the next six hours helping each model get ready for the show.

Just as the show was about to start, I scampered off to find a good place to watch. It was magical. All these stunning women with hair two feet above their heads walk the celebrity-lined runway with great music blasting and fantastic lights sparkling above. And then in two minutes, the show was over. And I will tell you what, it was an amazing two minutes that I will always remember.