BIRKENSTOCK EVENT

If you have ever owned a pair of Birkenstock shoes, you know how amazing their shoes are. (And if you haven’t do yourself a favor!) They are an incredible company, too, so it is no surprise they recently had their IPO on the New York Stock Exchange. Our Team at PRIMP had the privilege of helping them celebrate this momentous occasion with a series of events around the city celebrating, what else? Foot well-being. 

They transformed two locations in the city, creating oases of holistic health. It was like stepping out of the city into a beautiful zen garden. A zen garden where you would find the most indulgent foot massages waiting for you courtesy of our awesome team. No surprise that people absolutely loved it! It was a really cool event and so great to collaborate with Birkenstock with our onsite spa services. It was one of the best examples of the special experiences we can create when a company brings us in early and we work closely together on all the details. 

Congratulations to Birkenstock on this fantastic milestone and we would love to help you with your event. Even if you are just thinking about an event, give us a call and we will share our thoughts on how together we can make it an extraordinary event that your guests will love.

BRAND ACTIVATIONS

We recently partnered with Sally Hansen, a leading (and awesome!) nail care brand, to help them launch a new press on nail to the public. Our manicurists boarded a custom mobile spa truck and made stops around New York City introducing people to this new Sally Hansen product. It was a lot of fun! People loved getting on the bus, loved getting a complimentary service and really loved Sally Hansen’s new press on nail—which is quick to apply and looks fabulous on. There are over 20 new nail designs to select from and within minutes you can have a new set of nails. 

Product demonstrations are one of the events that make me most most proud. These are important moments for a brand and getting a new product out there in the right way is critical. It means a lot that a brand entrusts us to help them do it. And we really play an important role from providing the service, to creating a positive experience, to educating consumers on the product.  Our ability to do that is all because of our amazing team that is experienced and talented, and also really nice. So all in all, it was great event with Sally Hansen, and we were honored as always to be part of it.